Unique brand positioning for your product and service is essential to ensure the success of your business. Strategically placed visual clues in your marketing collateral play fundamental roles in your customer’s purchasing decisions. Your marketing efforts ought to be recognisable too, as part of your brand.
The idea is to create a solid branding concept based on your company’s products, services and values, at the same time, keeping it interesting and consistent throughout all of your communication projects.
Indeed, logo plays the main element of your branding. It is crucial to have eye-catching graphic elements that can support your logo too, to produce the maximum visual effect.
These elements should clearly define your logo positioning, establish a colour palette that makes your logo stand out, select typography consistent with your logotype and many other rules and standards.
Once all of the above are established, we will then create a PDF document that clearly summarizes all of your branding standards and guides. This is called “Brand Guidelines, crucial in keeping things consistent throughout all of your marketing collaterals.